Digital Marketing Coordinator
12411113 Canada Corp.
Posted: May 21, 2021
Location: Niagara, Ontario
Internship Program: Digital Tech
Salary Range: $40,000 - $50,000
Hours per Week: 35
Start Date: July 12, 2021
End Date: January 7, 2022
The digital marketing coordinator will combine creative communication skills and technical savviness to devise, implement, and manage our company, and our clients' online marketing efforts. The digital marketing coordinator will spearheading our company’s strategic growth efforts and using the latest web and marketing systems to capitalize on current trends. From leading email campaigns and marketing automation to executing clear, concise brand messaging across all online platforms, this individual is an expert at marketing in the digital realm.
Duties and Responsibilities
Markets products/services by developing and implementing marketing and advertising campaigns.
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
Keeps promotional materials ready by coordinating requirements with graphics department, and other relevant team members.
Researches competitive services by identifying and evaluating characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
Manages the company's digital channels and marketing tools (e.g., e-mail marketing, social media, CRM)
Maintains and constantly improves the company's corporate brand materials (e.g., website, promotional materials, infographics, etc.)
Explores opportunities to add value to job accomplishments.
Knowledge and Skills
Web coding – are responsible for website management, which requires a strong understanding of HTML and CSS
Marketing automation – your work happens across multiple digital channels. You are well-versed in the world of marketing automation and have a particularly strong understanding of SEO and SEM and how these practices drive revenue
Social media savvy – are familiar with the most current social media platforms and their effectiveness in promoting services and products to targeted audiences. Experience overseeing social media campaigns will serve prospective job candidates well
Communication skills – a large part of the digital marketing coordinator’s day-to-day job is spent creating strong, brand-infused copy to reinforce a company’s mission and product value. Top-notch writing and editing skills are required
Analytical skills – you must quantify and analyze campaign results and make recommendations on ways to improve or increase the success of marketing efforts
Degree in marketing, business or other relevant experience
How to Apply
To apply, send your resume to email@example.com.
The program provides a great way to bridge the gap between a fast-growing technology company looking to bring on excellent talent and providing an opportunity to bright, talented, young individuals who are looking to build on their skills in a relevant environment. In doing so, there is a huge benefit to both the employer and the new graduate in being able to learn & develop together.