Digital Marketing Strategist

Tournkey Tournament System Inc.

  Posted: May 20, 2021

  Location: London, Ontario

  Internship Program: Digital Tech

  Salary Range: $40,000 - $50,000

  Hours per Week: 35

  Start Date: July 12, 2021

  End Date: January 7, 2022

Job Description

The digital marketing strategist will be responsible for planning and delivery of Tournkey's overall marketing objectives. The candidate will primarily be responsible for digitizing sales strategies and funnels, lead generation and developing key content and messaging to improve Tournkey's position in the marketplace.

Duties and Responsibilities

• develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms
• use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness
• work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly
• use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content

work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals
• Identify gaps in our content and recommend new topics
• Create style guides to use as reference
• Proofread and edit written pieces before publication
• Schedule social media posts
• Develop sales funnels
Implement systems to track, measure and evaluate lead generation efforts

Knowledge and Skills

- Experience with Hubspot, Salesforce or other CRM tools
- Experience/understanding of how to improve SEO and google rankings
- Experience/training using video editing software an asset
- Knowledge of photoshop and other adobe suite tools
- Self starter
- Attention to detail

Education Required

Degree in marketing, business or other relevant experience

  How to Apply

To apply, send your resume to

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