Marketing Automation and Lead Generation Specialist
Posted: April 23, 2021
Location: Ottawa, Ontario
Internship Program: Digital Tech
Salary Range: $40,000 - $50,000
Hours per Week: 37
Start Date: July 12, 2021
End Date: December 24, 2021
About Impact Hub Ottawa
Impact Hub Ottawa is a non-profit community and coworking space with a mission to inspire, connect, and enable people and organizations to take action for a more just and sustainable world. We use the Sustainable Development Goals and their commitment to ‘leave no one behind’ as a lens to view our impact on the world. We offer coworking, office, meeting, and event space and programs and services to help purpose-driven people work together to bring about meaningful change in their communities.
About This Opportunity
We are looking for a Marketing Automation and Lead Generation Specialist to help us meet our business objectives by streamlining our membership growth strategies. The right candidate will use their analytical and problem-solving skills to build and optimize systems to engage and qualify new audiences.
For this position, you should be interested in social innovation and entrepreneurship, creative and comfortable working with a small team and have excellent communication and organizational skills. This role is a great opportunity to positively impact a fast-paced, thriving community of over 300 social innovators and get experience in a broad range of disciplines.
Impact Hub Ottawa is committed to promoting access to this opportunity for equity-seeking groups. We encourage applications from individuals of equity-seeking communities, including racialized and Indigenous persons, persons with disabilities, women and persons of all sexual orientations and gender identities/expressions.
Duties and Responsibilities
Build and optimize automation sequences that meet our business objectives and improve our organizational processes.
Audit our existing mechanisms for improvement
Help develop a relationship with partners, working with them to optimize and enhance our software integrations
Help design, document and maintain long term digital and marketing automation strategies and system processes
Report on common sources of technical issues or questions and make recommendations for improvement
Communicate key findings and insights to the team
Ensure all systems, processes and strategies operate smoothly and efficiently communicated to team members
Leverage our existing CRM, lead generation and marketing automation tools to acquire new audiences and engage our existing customers
Create and recommend tools to store, analyze and utilize data
Support the team with the redevelopment and refresh of Impact Hub Ottawa web properties
From a safe distance, welcome members and guests to the physical space and support the team in maintaining cleanliness and general upkeep of coworking and meeting areas
Support team with opening and closing responsibilities (when permitted)
Knowledge and Skills
Experience in Lead generation and campaign automation
Experience using marketing, sales and CRM management digital technologies to automate lead generation optimize conversion
Experience in analyzing data to draw business-relevant conclusions
Knowledge of technological trends to build strategy
Familiarity with various programming languages an asset but not a prerequisite
Excellent analytical and project management skills
Strong organization and prioritization skills
Strong leadership and communication (written and verbal) skills
Ability to work well in a fast-paced, collaborative environment
Passionate about making the world a more just and sustainable place and about advancing the SDGs through collaboration and social entrepreneurship
Ideally, you will have a post-secondary education in a field relating to business and information technology, marketing and digital automation, or 3+ years of experience in a related role
How to Apply
To apply, send your resume to firstname.lastname@example.org.
The program provides a great way to bridge the gap between a fast-growing technology company looking to bring on excellent talent and providing an opportunity to bright, talented, young individuals who are looking to build on their skills in a relevant environment. In doing so, there is a huge benefit to both the employer and the new graduate in being able to learn & develop together.